By now you’ve heard of Administrative Professionals Day, this year falling on April 24. This day provides a special opportunity for employers to shine a light on the hard-working employees that complete administrative tasks behind the scenes that keep businesses running. But, is a card one day a year enough to show your employees how valued they really are?

Does this mean you shouldn’t celebrate Administrative Professionals Day? No, but you should step back and make sure you’re creating a culture of respect and appreciation every day, not just one day per year. Studies show that your employees are more likely to produce their best work when they are engaged and appreciated.

Recognition doesn’t have to be formal, just meaningful. Flowers and lunch are great gifts, but consider the following ideas to show your appreciation throughout the year, not just on Administrative Professionals Day.

1. A kind word – We all know a simple thank-you can go a long way. Go a step further and connect your thank-you to the impact their work has had on the company. Customize this for each employee. Some may want public recognition, while some may want a simple handwritten note.
2. Rest and Relaxation – Give your employees some extra time to unwind and show them you care about their wellbeing. They work hard, and most employees find it difficult to find personal time to unwind. If you aren’t able to give some extra paid time off, consider a gift card to a spa or tickets to an event they may like.
3. Professional Development – Show your employees you appreciate them by investing in them. Offer to pay for, or reimburse them for, a conference, membership, or training. Most employees are eager to expand their skills and when you encourage your employees to grow, the benefits are exponential.

Valuing your employees throughout the year should be part of your business strategy. When you recognize and appreciate your employees, it encourages loyalty, reduces turnover, and helps create a positive workplace culture. This isn’t one more thing on your to-do list, this should be a continuous, natural activity so all employees—on the front lines, or behind the scenes—feel valued and their work rewarded every day.